School of Information Sciences Undergrad MASTER CALENDAR

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The iSchool offers a number of events related to career and professional development, technology and information talks, research seminars, field trips, alumni panels, socials, and more. We also promote relevant opportunities on and around campus. 

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Applied Technologies for Learning in the Arts & Sciences.

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Talk Data to Me: Data-Driven Marketing | February 3

Event Type
Informational
Sponsor
General Assembly
Date
Feb 3, 2022   5:00 - 6:00 pm  
Registration
Registration
Originating Calendar
Non-iSchool Undergrad Events Calendar

About This Event

Data is everywhere, and it affects not only how we run our businesses, but how we live as individuals. Effective data-driven marketing is hard, but it doesn’t need to be. Data helps us make better, smarter decisions in marketing and in business.

Our expert panelist will discuss how data can be a powerful weapon for problem-solving and run through real-world scenarios in which data has driven business success. During this panel, you will learn what to track, how to track it, and what it all means. Come with questions and meet fellow marketers.

Takeaways

  • Get insight into vanity marketing metrics vs. effective marketing metrics
  • Understand how to reduce uncertainty and recognize actionable data within your business
  • Take away tools that'll help you improve at performance marketing fast
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