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CEAPS Brown Bag | “Tales of Asian Boys’ Love: Translanguaging and Transmediality of Romance in Selected Japanese, Thai, and Filipino Series” | Cheeno Marlo M. Sayuno

Feb 20, 2026   1:30 - 3:00 pm  
306 Coble Hall, 801 S. Wright St., Champaign
Sponsor
Center for East Asian & Pacific Studies
Registration
Registration
Contact
Alex Chun
E-Mail
park387@illinois.edu
Views
4
Originating Calendar
CEAPS Events Calendar

Join us for a hybrid event with Cheeno Marlo M. Sayuno (Postdoctoral Research Associate in the School of Information Sciences and Associate Professor at University of the Philippines Los Baños).
Register at the link above!

About the Speaker: 
Dr Cheeno Marlo Sayuno is a Postdoctoral Research Associate at the School of Information Sciences, University of Illinois at Urbana-Champaign, and an Associate Professor of Communication, Research, and Children’s Literature from the University of the Philippines Los Baños. He has received recognition from the prestigious Carlos Palanca Memorial Awards for Literature, the National Book Awards in the Philippines, the Philippine Board on Books for Young People’s Salanga Prize, and the Normal Awards for Gender-Inclusive Literature for his stories for and research about children. His research interests include children’s literature and media, digital narratives, social media studies, and popular culture. He has coauthored a chapter on Filipino young people’s mobile communication experience in Springer’s Mobile Media Use Among Children and Youth in Asia. His book on children’s agentic transmedia engagement is forthcoming with Palgrave Macmillan.

About the Talk: 
The Thai Boys’ Love (BL) fandom, which originated from the bōizu rabu culture of Japan, saw a particular boom in the Philippines during the COVID-19 pandemic. What used to be a way to spend time due to lockdown became a phenomenon in itself, leading to huge viewership, high sales of merchandise, streams of old Thai series and recordings by the actors, and even a well-received online global fan meet. This study thus tracks the origins, overlaps, and evolutions of BL narratives from Japanese, Thai, and Philippine traditions through principles in translanguaging the male-to-male romance across cultures, as well as fan experiences across media and nonmedia spaces. Such phenomenon is explored through analysis of the BL narratives as text, understanding of the media production practices within cultures, and unearthing of the fandom transmedia behavior through open-ended survey among fans in the country. Through translanguaging and transmediality, Filipino fans are able to link and transform BL narratives from different origin countries towards the sensemaking of their own gender identities and romance seeking. 

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