First Friday Breakfast - August

Registration Required: https://forms.illinois.edu/sec/942433854

Join us for networking and breakfast from 9 to 10 a.m. on the first Friday of every month. All Research Park events are free; however, registration is required to ensure that we have adequate seating and food for all participants.

The Marketing Decisions That Drive Growth
Connect your business goals, priority audience, message and next best action.
Marketing is successful when it begins with the business. In this focused session, Erin N. Mitchell, MBA, will share a practical, hands-on framework for connecting business goals to the priority audience, message and next best action to drive growth. Participants will leave with greater clarity about the marketing decisions that matter most.

Erin is the founder of Grow Giants, a strategic growth advisor and Fractional Chief Marketing Officer with more than 20 years of experience in marketing, strategy and executive leadership. Her experience spans startups, growing organizations and large enterprises, including CVS Health. A graduate of the University of Illinois Gies College of Business, she helps CEOs turn business goals into focused marketing decisions and practical plans for growth.

If you have any questions, please contact Cathy McArthur at mcarthur@illinois.edu. 

The university plans to capture photographs and video of this event. Be aware that if you attend, you are consenting to the possibility that your image and likeness may be shared or published by the university for marketing-communications purposes.