Urbana Campus Research Calendar (OVCRI)

Piloted in Spring 2024 and refined in 2025, AI and Advertising is a cross-disciplinary elective offered at a large Midwestern research university. The course combines hands-on use of AI tools with critical discussions on ethics and brand trust, alongside insights from industry and guest speakers. By examining the assignments, readings, guest presentations, and student feedback over two years, this session highlights strong student engagement and the course’s ongoing pedagogical development. Additionally, the course’s design, evolution, and outcomes are explored, offering practical lessons for teaching when technology and creativity intersect.