Deb Mrazek brings a systems lens to innovation, helping organizations not just solve problems, but transform how they think about value creation. As a founding partner in AdvantEdge (CreateAdvantEdge.com), she helps clients confront complexity, unlock creativity, and align strategy with real human needs.
Her career spans nuclear energy, Fortune 100 technology firms, startups, and NGOs, giving her a uniquely holistic view of how systems interact—from teams to global organizations. At HP, where she spent nearly two decades, she pioneered approaches that merged design and systems thinking. Today, those insights power her advisory work with organizations seeking long-term competitive advantage.
Deb has authored frameworks and tools that allow teams to cut through complexity while still honoring nuance. She’s regarded as an international thought leader in Design Value, with conference keynotes and publications that continue to shape conversations about the role of design in business.
Holding advanced degrees in Industrial Engineering, Human Factors, and Systems Engineering (UI-ISE '82, ASU-MSE '84), Deb grounds her creative leadership in technical rigor. She pairs this with her passion for building communities: she is President of Portland Design Thinkers, a growing hub for those who want to apply design to real-world challenges.
Deb’s career is more than a resume—it’s a commitment to showing how systems thinking and design together drive meaningful, sustainable change.