Beyond the Buzz: The Power of Personal Stories About Science
"Storytelling is among the most hyped and least appreciated concepts in public engagement. For many audiences, stories are more interesting, understandable, convincing, and memorable than evidence-focused communications - and these qualities are often highlighted in science communication discussions. But stories are too often approached simply as convenient vehicles for educational content. They are not merely products, but also processes for humans to collectively resolve ambiguity and construct meaning, They change their listeners and their tellers. This talk will explore research on storytelling and persuasion, highlight the value of personal stories in science, and critically consider how and why busy researchers might approach adding something like "narrative competency” to their repertoire."