ICR Colloquium Series- Reimagining the Presentation of Important Safety Information (ISI) in Social Media Pharmaceutical Advertising
- Event Type
- Seminar/Symposium
- Sponsor
- Institute of Communications Research
- Location
- Gregory Hall, Room 225
- Date
- Sep 18, 2025 12:30 pm 1:30 pm
- Speaker
- Dr. Kevin Wise, and ICR Candidates Alice Ji and Veranika Paltaratskaya
- Contact
- Heather Hendren
- hhendren@illinois.edu
- Views
- 37
Speakers Dr. Kevin Wise, ICR Doctoral Candidates Veranika Paltaratskaya and Alice Ji will present their recent work exploring how social media pharmaceutical advertising may increase perceptions of severity and susceptibility but fail to adequately convey mandated important safety information (ISI). They will also introduce a study in progress in which we explore possible ways of reimagining how ISI is presented to facilitate its recognition.
Here is a little bit about Dr. Kevin Wise: https://media.illinois.edu/wise-kevin/
Alice Ji: https://media.illinois.edu/ji-alice/
Veranika Paltaratskaya: https://media.illinois.edu/veranika-paltaratskaya/
Feel free to bring a brown bag lunch!