Center for South Asian and Middle Eastern Studies

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Health Misinformation on Social Media: Psychological Drivers and Mitigation Strategies Mitigation Strategies"

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Center for South Asian and Middle Eastern Studies
108 Coble Hall & Online
Apr 23, 2024   12:00 pm  
Muhammed Sadiq, PhD candidate in Information Systems at IIT, India, and Visiting Researcher at the University of Illinois Chicago.
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Center for South Asian and Middle Eastern Studies
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The COVID-19 pandemic has been a threat to the world in two ways; as an epidemic and an Infodemic. The Infodemic of health misinformation that spreads through social media has had a disastrous effect of confusing and harming people. Drawing upon the concepts of psychological ownership motivation, social exchange theory (SET), and digital nudging, the study attempts to discern what are the psychological motives for spreading health-related misinformation, and what kind of digital interventions can dissuade people from the transmission of such misinformation. We aim to understand how a social media user who spreads Infodemic would move from a psychological ownership state of that content to a state of psychological dis-ownership state when nudged about the veracity and potential ill effects of that content. Our study contributes to the understanding of the role of psychological ownership motivation and (SET) in Infodemic and the effect of digital nudging as a moderator. 

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