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Customer Acquisition Cost (CAC) vs. Customer Lifetime Value (CLV) Workshop with Tom Parkinson

Event Type
Research Park
EnterpriseWorks, 60 Hazelwood Drive
Jun 12, 2024   12:00 - 1:00 pm  
Cathy McArthur
Originating Calendar
Research Park Events

Join us for a workshop with Tom Parkinson on customer acquisition cost (CAC) and customer lifetime value (CLV) on Wednesday, June 12, from 12:00 to 1:00 PM at EnterpriseWorks. Tom Parkinson is a business administration lecturer for Gies College of Business and is a senior director with Illinois Ventures, which invests in early-stage technology-based ventures affiliated with the University of Illinois. 

All Research Park events are free; however, registration is required to ensure that we have adequate seating and food for all participants:

If you have any questions, please contact Cathy McArthur at 

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