How do you serve more students, control costs, and de-risk capital plans—without installing new hardware or rewriting standards? In this session, the University of Kentucky’s Erik Jarvis and Gretchen Tucker show how treating the campus as a living system—continuously sensing, learning, and iterating—turns everyday Wi-Fi into decision-grade insight for facilities, planning, and student services. You’ll see how UK used anonymous presence patterns to retime custodial routes (delivering a 30% efficiency gain and higher satisfaction), realign service desk hours (capturing 10% of previously unmet weekend demand), and right-size a hospital-driven relocation (shifting from a proposed +7% build to +2%, saving $6–10M CapEx and $127K OpEx annually). Privacy is front and center—no PII is collected—and results are validated across buildings, floors, and zones.