Jenny Nicholson, Founder and Creative Director, Queen of Swords, Durham, North Carolina, combined her master’s in social work degree with her job as an advertising creative director to create SPENT, a game that challenges players to survive 30 days on the edge of homelessness. Jenny spent her childhood in the woods of Tennessee with no running water and no electricity. What her upbringing lacked in television or convenient showers; it made up in opportunities to develop her creativity. She combined her master’s in social work degree with her job as an advertising creative director to create SPENT, a game that challenges players to survive 30 days on the edge of homelessness. SPENT has been played more than 18 million times, in over 100 countries. The game has been used in schools of social work across the country, as an empathy-building tool for Fortune 500 companies and has been the subject of several academic publications. Jenny spends her days developing innovative advertising for national brands and is constantly looking for new ways to use her creative powers for good.