Illinois Global Institute

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Welcome to the calendar of the Illinois Global Institute. We are home to 10 longstanding international area studies centers and thematic programs. Bringing the units together as part of the IGI will improve organizational support, raise visibility, and foster additional cross-campus collaboration on essential international programs

Identity Projection in a Digital and Global World: Moroccan Pop Music as a Case Study

Event Type
Feb 14, 2023   12:00 - 1:00 pm  
Dr. Abdelaadim Bidaoui, Associate Professor of Arabic and French, Department of Modern Languages and Classics, Ball State University
Center for South Asian and Middle Eastern Studies
Originating Calendar
CSAMES events

Identity has been studied in light of many theoretical frameworks such as “Accommodation Theory” (Coupland 1984; Giles and Coupland 1991), “Audience Design” (Bell 1984), “Acts of Identity” (Le Page and Tabouret-Keller 1985), and “Language and Identity” Bucholtz and Hall (2004, 2005) among other theories. Building on two theoretical models, “Acts of Identity” and “Language Identity”, this research examines identity projection based on data collected from 30 Moroccan Pop songs. While Le Page and Tabouret-Keller (1985) consider the colonial past a driving force leading to linguistic heterogeneous situations, Bucholtz and Hall (2004, 2005) came out with a model for the study of identity using the semiotic nature of the processes of identification. In a global world, social media has made the process of identification more complicated. Thus, the linguistic behavior used in songs is viewed as form of “social activity” and some sort of “practice” (2004, 377) geared towards more than one specific audience. The implications of this presentation are twofold, theoretical and empirical. At the theoretical level it shows how two models can work together to account for the social meaning of the linguistic behavior; empirically this presentation brings new data to the study of Arabic identity.

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