- Sponsor
- Center for Global Studies
- Speaker
- Olga Shabalina
- Registration
- Register today!
- tpollack@illinois.edu
- Views
- 51
- Originating Calendar
- Center for Global Studies: Events
Olga Shabalina, PhD candidate in the College of Media, will present two studies that explore the role of thinking style on consumer selfie visual aesthetics across cultures. She situates selfies within the larger history of self-portraiture and investigates whether cultural predisposition to compose self- images in a specific way reported earlier holds true in the constraining conditions of selfie technology, i.e., in consumer selfies created by analytic U.S. and holistic Chinese and Russian consumers. The research extends discussion in advertising literature reporting inconclusive evidence of the effects of thinking style on ad outcomes and suggests that consideration of culture remains important as technology continues to shape consumers’ media creation and engagement.
As the home to the area and global studies centers and thematic programs at the University of Illinois Urbana-Champaign, the Illinois Global Institute is dedicated to fostering an environment where international perspectives are integral to teaching and research. Center for African Studies * Center for East Asian and Pacific Studies * Center for Global Studies * Center for Latin American and Caribbean Studies * Center for South Asian and Middle Eastern Studies * Center for the Study of Global Gender Equity * European Union Center * LAS Global Studies * Lemann Center for Brazilian Studies * Russian, East European, and Eurasian Center * The Program in Arms Control and Domestic and International Security |