Abstract
We conducted a Discrete Choice Experiment (DCE) among coastal greenhouse growers of pollinator-dependent crops in Keserwan-Jbeil, Lebanon to evaluate their preferences for Integrated Pest and Pollinator Management (IPPM) strategies. Growers were presented with bundles of four key attributes: reduction in insecticide sprays (25% or 50%), the option to purchase bumblebees, planting habitat for wild pollinators, and an additional cost per greenhouse per season ($100, $150, or $200). Our results show that 79.5% of respondents consistently chose the status quo, indicating a preference not to change their current practices. Among the remaining 20.5% who opted for change, we found a significant preference for reducing insecticide sprays. Choosing to invest in bumblebees was associated with the perceived importance of wild pollination, as well as the proximity to natural habitats and other greenhouses. In contrast, preference for planting habitat was only associated with their greenhouse(s) being surrounded by other greenhouses.