The lecture aims at urging designers to realize the substance of design - flying everyone to the moon. A few significant products and technologies developed at Deka Research & Development
will be introduced to illustrate how true design can change the way we live.
Mr. Sooshin Choi is an industrial designer, design educator, and a design influencer. He is currently Chief Design Officer & Executive Design Director at DEKA Research & Development.
Choi has 18 years of automotive design experience at General Motors Korea and Kia Motors, 5 years of system furniture design at Fursys, and 3 years of innovative product design
at DEKA Research and Development.
He was Provost & Vice President at the College for Creative Studies for 4 years. He has taught at and was School Director at the University of Cincinnati for
over 10 years before joining CCS. His research focus includes innovation by design and inclusive design. He has led innovative design collaboration projects with Procter &
Gamble, Samsung Electronics, LG Electronics, Hyundai Motors, Crown Equipment, Boeing Company, and Mead.
Choi has served as the IDSA Education Vice President from 2012-2014 and the Chair for the IDSA International Conference 2016. He is a recipient of prestigious awards such as IF
Hannover, IDEA, Good Design Award as well as IDSA Educator of the Year in 2014. He was awarded the National Merit Medal
from Korean Government in 2018.
