Artificial intelligence is reshaping creative practice, generating opportunity but also trepidation. The uncertain future of artists’ rights in the age of AI begs the question of how content makers navigate creative practice in traditional and digital media. Sarah Conley Odenkirk’s legal and creative practice reframes legal constructions as conceptually provocative spaces. Rather than provide simple solutions, this approach empowers creators to integrate critical questions into practice in order to generate culturally, critically and technologically responsive work.