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Technology Design and Behavior Manipulation

Event Type
Lecture
Sponsor
Hub for Brand Innovation and Advertising Technology
Virtual
wifi event
Date
Oct 20, 2022   12:00 - 1:00 pm  
Registration
Registration
Contact
Susan Muirhead
E-Mail
muirhea@illinois.edu
Views
3
Originating Calendar
College of Media Department of Advertising

Jacob Fisher, assistant professor of advertising, is interested in how design and content features of digital media influence our attention and willingness to invest cognitive effort. He uses brain imaging, behavioral, and computational methods to investigate how cognitive load, perceptual load, and reward in digital environments influence attention-related brain activation and behavior.

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