Ewa Maslowska, assistant professor of advertising, centers her research around marketing communication and consumer behavior, specifically consumer-brand interactions in the context of new technologies. Her current research and teaching interests include personalized advertising, brand engagement, social media advertising, eWOM, consumer decision making, digital analytics and computational advertising. In her research she often takes a data-driven approach to investigate the effectiveness of marketing communications and the relations between various forms of consumer engagement and purchase behaviors.
