AI in Social Media Marketing: Opportunities, Challenges, and Ethical Insights: Explore the potential of AI in social media marketing in this intermediate-level presentation. We’ll dive into how AI can enhance content creation, audience targeting, and campaign optimization, while also discussing the challenges and limitations, such as automation pitfalls and ethical concerns. Gain a balanced understanding of how AI can boost engagement and streamline efforts, along with the potential drawbacks to watch out for in your strategy.
Workshop Speaker: Marisa Peacock is the founder and chief strategist of Strategic Peacock. Before founding her company in 2010, Marisa managed and produced websites, multimedia, and online content for non-profits, independent schools, and small businesses. Marisa is also a full-time lecturer in the Charles H. Sandage Department of Advertising at the University of Illinois Urbana-Champaign.
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Meeting ID: 842 9435 7307
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