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Startup Cafe with Eli Lazar: The Entrepreneurial Journey of SNOOZ

Event Type
Ceremony/Service
Sponsor
EnterpriseWorks, Research Park
Virtual
wifi event
Date
Oct 7, 2020   12:00 - 1:00 pm  
Speaker
Eli Lazar
Contact
Cathy McArthur
E-Mail
mcarthur@illinois.edu
Views
288
Originating Calendar
Research Park Events

Join us on Wednesday, October 7 from 12-1PM to hear from Eli Lazar, co-founder and CTO of SNOOZ. Consumer electronics startups are black sheep companies to investors, because they require a lot of capital and many fail. In this talk, Eli will walk you through the journey of SNOOZ in figuring out funding and managing rejection, settings up a supply chain in the US, Mayalayia, Hong Kong, and China, controlling quality, defending against unscrupulous competitors on Amazon, and their strategy for growth.

To join our virtual event, please register here.

Eli Lazar is the Co-founder and CTO of SNOOZ, Inc, a consumer electronics company started in 2015 that focuses on controlling airflow and acoustics to turn a bedroom into a haven for sleep. After graduating from the University of Illinois in mechanical engineering, he spent six years working as a full-time engineer at Caterpillar, and in parallel working evenings and weekends on SNOOZ. The first product, SNOOZ Original, is a fan based white noise machine that was launched on Kicktarter. Following a successful campaign, it took 12 months to set up manufacturing and fulfill the orders. Since then, SNOOZ has sold nearly 100k units to consumers and is currently in 2000 hotel rooms around the country, and has launched two new products, SNOOZ Go and SNOOZ Button. From April 2019, Eli resigned at Caterpillar and has been working full time at SNOOZ. Outside of work, Eli is married and has two kids, John and Mary. 

Interested in attending more of Research Park’s Startup Cafés?

Startup Cafe with Robin Berthier: The Entrepreneurial Journey of Network Perception

Date: Thursday, October 29, 2020

Time: 12-1PM

 

Startup Café with Zeba Parkar: An Entrepreneurial Journey

Date: Wednesday, November 18, 2020

Time: 12-1PM

If you have questions, or need accommodations for this event, please contact Cathy McArthur at mcarthur@illinois.edu.

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