4:00-4:50 PM CST
Beyond the Monograph
Scholars frequently note the dwindling audiences for scholarly monographs in their fields. How are academic writers responding to this condition by writing in other genres and other media outlets? How do other forms of communication amplify academic work, connecting it to new audiences? How are these forms of communication changing the substance of academic work itself?
Panelists:
Zizi Papacharissi is Professor and Head of the Communication Department, Professor of Political Science at the University of Illinois Chicago, and University Scholar at the University of Illinois System.
Nadine Naber is a Professor in the Gender and Women's Studies Program and the Global Asian Studies Program and holds an affiliation with the Department of Anthropology at the University of Illinois Chicago. At UIC, she is the co-principal investigator of the Diaspora Cluster.
Robert Johnston is Professor of History, and Director of the Teaching of History program, at the University of Illinois Chicago.
Registration: https://bit.ly/BeyondtheMonograph
4:50-5:00 PM CST
Break
5:00-5:50 PM CST
New Directions in Marketing Academic Work
The market conditions for scholarly publishing are constantly evolving and the pandemic has only accelerated these changes. How are marketers responding to this condition by promoting and selling academic writing to new platforms and audiences? How can authors work with their publisher’s marketing department in this changing environment? How has the pandemic shaped academic libraries’ needs for digital resources? This panel of experienced marketers will share what they’ve heard, what they’ve tried, and what they know.
Moderator:
Michelle Sybert, Assistant Director, Marketing, Sales, and Development, University of Notre Dame Press.
Panelists:
Martyn Beeny is Marketing and Sales Director at Cornell University Press.
Jocelyn Dawson is the Journals and Collections Marketing Manager at Duke University Press.
Lanell White is Founder and Market Strategist at Nautilus Advisory, an information and publishing consultancy for higher education.
Registration: https://bit.ly/NewDirectionsMarketing
More information: https://www.press.uillinois.edu/symposium/fall21symposium
