Are you involved in a start-up and wondering when you should start thinking about sales? Regardless of title, everyone in the start-up world is in sales. Founders have to “sell” the value prop to investors to get seed funding. A CEO then has to then “sell” the team and their accomplishments to new investors along the way. And at some point, a product or service has to be sold to actual customers with revenue trends that demonstrate growth.
Workshop Objectives/Takeaways:
• Awareness of model for effective business-development that altogether avoids the perception of being “salesy”.
• Increased awareness for when you are being shopped for your information/ideas so you can avoid unpaid consulting.
• A sales model that teaches you how to create value so that your products or service are not commoditized.
Share an industry-agnostic, proven sales-system used by other start-ups and taught, in part, within the Harvard MBA program that is manageable, measurable, and makes results more predictable. https://hbr.org/2017/12/how-a-fast-growing-startup-built-its-sales-team-for-long-term-success
Length of Discussion: 75 minutes
About the Facilitator: Norm Bilsbury, Ph.D. www.bilsbury.sandler.com
