Workshop description:
Since Kristin and Jamie presented their Web Con 2024 session about how they developed Community Impact Campaign, they have refined the designs, created a YouTube ad, developed a campaign website, and launched everything!
In this workshop, they'll review some of what was shared at Web Con about their process, including: developing a campaign strategy; bringing together strategic partners for idea generation and feedback; the importance of understanding audience; and developing messaging and design that resonates with that audience. They will also share new content about creating the campaign website and video, tracking digital ad success, and generating ideas for expanding the campaign for new audiences.
Join Zoom call
Meeting ID: 898 0289 2377
Password: 292389
Speaker bios:
Kristin Tennant, Direct of Research Communications
Kristin Tennant has 30 years of communications and marketing experience in corporate, higher ed, and agency settings. Her sweet spot is where creativity and strategy meet, and she loves bringing people together to generate ideas, connect dots, and chart a path forward.
Jamie Hedrick, Associate Director of Visual Communications
Jamie Hedrick is the Associate Director of Visual Communications for the Office of the Vice Chancellor for Research and Innovation. In her role, Jamie helps tell the exciting stories of research at Illinois through strategic and meaningful designs. She also provides design support and creative direction for research proposals and campaigns, and collaborates with research institutes and compliance units. Jamie has nearly 10 years of professional design experience and earned her BA in Graphic Design from the College of Fine & Applied Arts at Illinois.