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CLACS Lecture Series. "The Taste of Innovation in Mérida, Mexico, and in Seville, Spain"

Event Type
Lecture
Sponsor
International Forum for the U.S. Studies (IFUSS) and Center for Latin American and Caribbean Studies (CLACS)
Location
101 International Studies Building, 910 S Fifth St, Champaign, IL 61820
Date
Feb 25, 2019   3:00 pm  
Speaker
Steffan Igor Ayora-Diaz, Universidad Autónoma de Yucatán
Contact
Kasia Szremski
E-Mail
szremski@illinois.edu
Views
81
Originating Calendar
Center for Latin American and Caribbean Studies (CLACS)

The Taste of Innovation in Mérida, Mexico, and in Seville, Spain

In this presentation I discuss the ways in which restaurateurs in Yucatán and Seville are deploying the notion of innovation. The first one, has been promoted as a synecdoche for all Mexican Food, disregarding the Caribbean rather than Mexican influences in Yucatecan food. The second, an invention by US nutritionists, has been from its inception a translocal construct involving Seville among other Mediterranean cities. In this talk I describe the strategies of innovation and retro-innovation deployed by chefs and restaurant owners seeking to attract and maintain their clientele.

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