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Craft a Compelling Startup Description In 60 Minutes

Event Type
Research Park
EnterpriseWorks 130, 60 Hazelwood Drive, Champaign
Sep 15, 2022   12:00 - 1:00 pm  
Cathy McArthur
Originating Calendar
Research Park Events

There are so many places that you need to describe your business, whether it's on your website, on the Research Park Directory, on social media, or in an “about the company” feature on an event website. Without a solid company description, your brand may come off as inconsistent or unprofessional. How can you convey what makes your startup special in just a few hundred characters? Join us on Thursday, September 15 from 12 - 1 PM to learn about this with Natalie Marquez. 
In this interactive, hour-long workshop, you will learn why you need to have a business description, why a business description is different from your company profile, and learn how to write an on-brand and SEO-friendly business description. Grow Marketing + Communications will make the process easy for you to walk away with a compelling description that will provide any reader a quick overview of your startup that you can start using immediately.

Lunch will be provided and to ensure that we can provide a positive event experience with enough food and seating accommodations, we now request that you register for all Research Park events at least 24 hours in advance. Thank you for your cooperation. 


This event is free, but registration is required. Registration link HERE.


If you have any questions, dietary restrictions, or need accommodations, please contact Cathy McArthur at mcarthur@illinois.edu.



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