Memphis Jookin’ the Show Powered by Nike is a metaphor for the evolution and history of Memphis Jookin’ told through the lives of fictional characters. A young aspiring film maker, JJ, is front and center for the ups-and-downs of the burgeoning international dance movement known as Memphis Jookin'. Through the lens of JJ’s camera, we witness the community of Memphis Jookin’ through their joys, battles, struggles, and successes.