Join us for an EIR Workshop with Natalie Marquez: Increase Your Brand Awareness on Thursday, December 2 from 12:00-1:00PM.
Yes, even B2B tech companies need to understand their “brand” and what that means – whether their audience is grant evaluators, investors, even future employees. Conducting a brand audit is a great way to find out the strengths and weaknesses of a brand. If you’ve been struggling to consistently and succinctly describe your business or increase your positioning in the marketplace, a brand audit might just be what you need. In this workshop, Research Park EIR Natalie Kenny Marquez of Grow Marketing + Communications will take you through a 6-step Brand Audit which includes interactive worksheets that you can use to help get you started on improving your brand awareness.
Key Objectives:
Discover hidden roadblocks that are stopping your brand from moving forward. Define the goal(s) of your brand audit. Organize yourself and your team to develop a strategy for moving forward with a stronger brand.
This event is free, but registration in advance is required. Please register HERE.
If you have any questions, please email Cathy McArthur at mcarthur@illinois.edu.
