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Brand Hub Presentation: Marketing Strategy for Startups

Event Type
EW 130
Feb 8, 2022   12:00 - 1:00 pm  
Cathy McArthur

Join us in kicking off STARTUP WEEK with a presentation with Brand Hub: Marketing Strategy for Startups including 1) What is a brand? 2) Brand Strategy, Brand Values & Messaging and 3) Creating a Unified Visual Identity for your Brand

About the Speaker:

Shachar Meron is a Senior Lecturer in the Charles H. Sandage Department of Advertising at the University of Illinois Urbana Champaign, where he teaches campaigns, strategy and copywriting. He is also Academic Director of Illinois' MS Strategic Brand Communication program, an online Masters program designed for working professionals.

Shachar is also a partner at Bluegreen Branding, where he bridges the worlds of brand strategy and creative ideation to help business leaders shape their vision and launch campaigns. Over his 20-year career he has worked on 100+ brands with a focus on B2B, tech, financial, and communications.

This event is free, but registration is required. Registration link HERE

If you have any questions, need special accommodations or have dietary restrictions, please contact Cathy McArthur at Thank you.

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