Come join us for a discussion on building a product and company based on innovative optical technology research with Parth Sheth, the founder of Surge Health, a strategy consultancy for health-related startups. Translating new technologies from research into products for healthcare can be challenging – the person who benefits (patients or physicians) may be different from who pays (insurers), prescribes (physicians), or administers (healthcare systems). We will discuss these challenges and how to think about value proposition, elements of building an effective product, commercialization in the healthcare environment, and things to think about when starting a company based on innovative research and technology. Topics of discussion will include identifying and characterizing true clinical need, building your product to integrate within the healthcare workflow, and creating value for multiple stakeholders in healthcare.
