Grainger College of Engineering, All Events

Terrie has spent over 20 years advocating for the use of data standards as a means toward a safer, more efficient and effective medical device ecosystem. As FDA CDRH Associate Director of Informatics and later as Senior Advisor for UDI Adoption, she coordinated across multiple stakeholders (government agencies, standards development organizations, industry, and healthcare systems) to integrate a new device identification standard, Unique Device Identification (UDI), into both national and international government regulatory policies and as the foundation for scanning, storing, and transacting on the data used in healthcare Enterprise Resource Planning and Electronic Medical Records. She was responsible for the multidisciplinary team that designed and developed the Access Global Unique Device Identification Database (AccessGUDID) now used as a public authoritative source of device identification information.

Currently, Ms. Reed is the Chief Strategy Officer at Symmetric Health Solutions, a data management company that applies expertise in supply chain, clinical, and technological systems to the problem of documenting and analyzing hospital item data. Symmetric has and continues to develop innovative, industry-leading solutions leveraging state of the art Artificial Intelligence (AI) and Machine Learning (ML) and now serves over 1500 hospitals that are choosing to replace manual processes and non-standard device data with structured information pulled from 1000s of public sources and then matched to their existing medical device inventory data. As UDI adoption increases, transformational improvements in supply chain efficiency, patient safety, and post-market surveillance of medical devices are being achieved, not only in the US but globally as the European Union, Australia, and other jurisdictions create their own UDI databases based upon global agreed upon foundational principles. Terrie continues to advocate and influence US and global efforts through leadership roles with AHRMM’s Learning UDI Community, consultations with the World Health Organization, and regulatory agencies, and participation in cross-stakeholder communities where she offers her expertise on the vision and implementation of UDI and Healthcare Informatics.