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Thinking about a Startup? Customer Discovery and Why it Matters

Event Type
Professional Development
Sponsor
University of Illinois Research Park
Location
EnterpriseWorks 130 - 60 Hazelwood Dr., Champaign
Date
Oct 1, 2019   12:00 - 1:00 pm  
Contact
Cathy McArthur
E-Mail
mcarthur@illinois.edu
Views
28
Originating Calendar
College of Engineering, Engineering Update

Learn what it means to understand Product-Market Fit and why it is important for your venture.  We will briefly explore the methods used in the NSF I-Corps program to define customer segment and craft effective value propositions.  Several entrepreneurs at various stages of development will then share their thoughts.  Hear their tips to make the most of the process and avoid pitfalls, and see how it has shaped their product development efforts.

Panelists include:
Michael Decklever, Medical Best Practices GPS
Christina Tucker: Tell Tail
Byron Wittenberg: Insigna

Moderated by:
Harlee Sorkin: National Faculty, NSF I-Corps

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