2026 Skornia Symposium: Understanding Public Media Audiences in an Era of Disruption

- Sponsor
- College of Media
- Contact
- Stephanie Craft
- scraft@illinois.edu
- Views
- 28
- Originating Calendar
- College of Media Events
Rapid shifts in technology, AI, media consumption habits, and funding have challenged media organizations to adapt their approaches to understanding and serving audiences. The 2026 Skornia Symposium will feature a panel of academic and industry experts who will explore how public media can best engage with audience research to identify and meet community needs, strengthen audience relationships, and innovate content in ways that honor public media’s mission.
Panelists include Joni Deutsch, Senior Vice President of Podcast Marketing and Audience Development at The Podglomerate; Seth Lewis, Professor and Shirley Papé Chair in Emerging Media, Journalism Program Director, University of Oregon; and Amy Mitchell, Founding Executive Director of the Center for News, Technology & Innovation.
Free and open to the campus community.