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Personalization in the Age of Algorithms

Event Type
Lecture
Sponsor
Hub for Brand Innovation and Advertising Technology
Virtual
wifi event
Date
Sep 21, 2022   12:00 - 1:00 pm  
Registration
Registration
Contact
Susan Muirhead
E-Mail
muirhea@illinois.edu
Views
1
Originating Calendar
College of Media Department of Advertising

Ewa Maslowska, assistant professor of advertising, centers her research around marketing communication and consumer behavior, specifically consumer-brand interactions in the context of new technologies. Her current research and teaching interests include personalized advertising, brand engagement, social media advertising, eWOM, consumer decision making, digital analytics and computational advertising. In her research she often takes a data-driven approach to investigate the effectiveness of marketing communications and the relations between various forms of consumer engagement and purchase behaviors.

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