Conservation teams are increasingly focusing on the human dimensions of avian conservation. Research in and application of human dimensions include human welfare evaluation, socioeconomic evaluations, conservation psychology, ethnoornithology, and social and emotional intelligence. Conservation psychology takes into account the science of human behavior and then coaches people to care by integration cognition, emotions, and behavior. Ethnoornithology studies the relationships between humans and birds, and uses this information to form more inclusive and effective conservation teams. Social and emotional intelligence emphasizes communication skills, empathy, and cognitive integration. Examples are given of all three fields used in the author's avian conservation practices. Though it is not possible for everyone involved in wildlife to become proficient with the sociological aspects of human and wildlife relationships, there is much merit in forming multidisciplinary teams that include social scientists or facilitators to help us navigate the complexity of human thinking and behavior.