Sandra Tsing Loh presents "Towards Better '60 Second Science'"
The Elevator Pitch. Scientists dread it, but they shouldn’t. With friendship, cheer, and a handy "Loh Down on Science" Communication toolkit, we look at recent Beckman Institute videos of “60 Second Science.” We analyze the language, celebrate the science, laud the presenters .. and remake this moribund format from the ground up. The take-home for the truly brilliant minds and innovators at the Beckman Institute? “Never fear 60 Seconds of Science again.”