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Communicating Zika prevention messages through social media & community engagement

Event Type
guest speaker, health
Charles H. Sandage Department of Advertising, College of Media, Department of Communications, The Family Resiliency Center, CDC Foundation
1002 Lincoln Hall
Nov 3, 2017   3:00 pm  
Dr. Rachel Powell, Senior Program Officer, CDC Foundation
Originating Calendar
College of Media Department of Advertising

Dr. Rachel Powell, Senior Program Officer, CDC Foundation, Atlanta, GA., will speak about how providers in Puerto Rico worked with the CDC Foundation to spread the word about the Zika Contraceptive Access Network (Z-CAN) program.

Ante la Duda, Pregunta (ALDP) is a vital social marketing campaign that supports the Z-CAN program. The Ante la Duda, Pregunta campaign, based on local formative research, raises awareness about the availability of contraceptive methods, free and the same day of service, in Puerto Rico. As of August 31, 2017, the ALDP campaign has delivered almost 121 million impressions with 701,000 clicks. ALDP uses various campaign components such as social media, community engagement, influencer, digital advertisements, radio advertisements, and other components.

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