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ECE Explorations (200): "Gaming is for Grown-Ups: A View of the Industry"

Event Type
151 Everitt Lab
Mar 13, 2013   5:00 pm  
Jack Buser, Senior Director of Digital Platforms, Sony PlayStation
Nikki LaBrecque, Office of Advancement, 53 Everitt Lab
(217) 265-6285
Originating Calendar
ECE ILLINOIS Explorations

Please join Jack Buser from Sony PlayStation on Wednesday, March 13 at 5:00pm in 151 Everitt Lab as he presents “Gaming is for Grown-Ups: A View of the Industry.”

Abstract: The gaming industry is in a renaissance period. Huge advancements in technology have created powerful platforms that allow for sophisticated experiences that push the boundaries of graphical quality, animation, storytelling techniques, user input, and more. At the same time, open platforms and investments in cultivating talent is ushering in a ‘golden age’ of publishing, where innovative independent developers are creating groundbreaking games that truly boggle the mind. Moreover, an entirely new demographic is discovering the world of videogames via casual games on their smart phones, tablets, or via social games on Facebook. It’s estimated that there are over 163 million gamers in the US alone and the industry is expected to grow to over $80 billion by 2015. As the gaming industry continues its transformation, what are the trends that will fuel this growth? As consumer tastes evolve, how will gaming companies continue to create experiences that are truly satisfying? Jack Buser, Senior Director of Digital Platforms at Sony PlayStation will lead a discussion on the current state of the gaming industry, a look into the future, and provide his insight on building a career in gaming.

Bio: Jack Buser is the Senior Director of PlayStation Digital Platforms for Sony Computer Entertainment America (SCEA). Jack has over 15 years of product marketing and business development experience, and acts as the business unit general manager for digital platforms, including PlayStation Network, PlayStation Suite, PlayStation Home and e-commerce. Jack is involved in all aspects of digital platform strategy including business strategy, marketing, customer experience, product planning, integration of 1st and 3rd party games, pricing, communications, media, PR, distribution and promotions. Previously, Jack served as Director of Worldwide Technology Evangelism at Dolby Laboratories. At Dolby, he drove the adoption of new audio and video technology by developing new business segments for both Games and Internet entertainment. Jack received his Bachelor of Science degree with honors in electrical engineering from the University of Illinois at Urbana Champaign.

Open to all | Pizza will be provided after the talk!

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