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Storytelling for Nonprofits: Harnessing the Power of Video & Print to Share Your Stories (webinar)

Event Type
Grantspace / Foundation Center
Jul 30, 2014   1:00 - 2:30 pm   Central Time
CARA JONES, Founder, Storytellers for Good
Originating Calendar
CINRC Events Calendar

Recognizing that “people will forget what you tell them, but never forget how you make them feel,” Storytelling for Nonprofitswill explore the unique power of stories, both video and in print, to move and inspire an audience. The ability to tell your story is key when it comes to communicating with potential donors and other supporters.

Utilizing interactive exercises and practical tips, you will think through how to communicate more effectively about your nonprofit’s mission and vision for your work. The webinar will be presented by Cara Jones, Emmy award winning journalist and founder of Storytellers for Good.

Topics Covered:

  • Principles and best practices for storytelling
  • How to demonstrate the power of your work to attract funders and volunteers
  • Structuring your story and developing your characters
  • Do’s and don’ts in conducting interviews
  • Practicalities like finding the right equipment and soundtrack 


  • Develop the skills to identify your organization’s compelling stories  
  • Learn how to best tell stories that "feel"—stories that your audiences won't soon forget!
  • Pick up practical tips to get out and start filming your stories with confidence


  • Nonprofit development staff, marketing/communications staff, board members, and volunteers


Cara Jones is the Founder of Storytellers for Good

She is a multiple Emmy Award winning reporter, producer, and speaker with vast experience in using video to tell compelling, inspiring human-interest stories. She has more than a decade of experience in broadcast journalism and has reported for network affiliates in Southwest Florida, Boston and the San Francisco Bay Area. Cara started telling inspiring stories as a way to cope with the tragedy-focused ones she was assigned in the news industry. The perspective and personal transformation she experienced while creating those stories inspired her to start Storytellers for Good in 2009. She, and a talented team of producers and videographers, have since been creating short films that move and inspire as well as raise awareness and support for world-changing people and organizations. Cara also leads regular storytelling workshops throughout the Bay Area, blogs for the Huffington Post, and has shared her expertise at conferences including SXSW, NTEN and Nonprofit Day. Cara is a graduate of Princeton University with a degree in public policy. She has solo-backpacked around the word, teaches yoga and recently learned to surf while creating a short film on India’s first surfer girl.

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