This class will provide interactive instruction on building an effective union media strategy. Topics include building your message; writing a press release; writing letters to the editor; how to talk to the press; and creative and impactful social media strategies. The emphasis of the course will be developing inclusive media messaging that amplifies union member’s stories and voices.
This is a certificate program course offering. This six (6) class program is an introduction to the labor movement and builds toward a more intensive development of labor education. They are for current union leaders, new members, activists, union staff, people who want to meet people from other unions, and working people who want to learn about the labor movement. Because the kind of knowledge necessary for effective union membership and leadership is broad rather than narrow, we encourage people to take all six classes. Students who complete the sequence of six classes will receive a Certificate in Labor Studies from the Labor Education Program. All classes meet one day for eight hours on a Saturday. The fee per class is $150. However, the fee for students who enroll in two or more classes is $100. Unions which enroll a minimum of five students can also receive a discounted bloc rate.