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Czech Dream (Cesk Sen) - Czech Republic, 2004

Event Type
Film Screening
European Union Center
Lucy Ellis Lounge, 1080 Foreign Language Building (map)
Apr 11, 2013   6:00 pm  
Originating Calendar
European Union Center Events

Two students from the Czech Film Academy commission a leading advertising agency to organize a huge campaign for the opening of a new supermarket named Czech Dream. The supermarket however does not exist and is not meant to. The advertising campaign includes radio and television ads, posters, flyers with photos of fake Czech Dream products, a promotional song, an internet site, and ads in newspapers and magazines. Will people believe in it and show up for the grand opening? In Czech with English subtitles.

This event is free and open to the public.

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